19 Aug
|
Publicis Groupe India
|
Gurugram
19 Aug
Publicis Groupe India
Gurugram
Brand Strategy Partner
Experience: 6+ years
Location- Gurugram, Haryana, India.
Key Responsibilities
- Understand and define the core target audience across demographics, psychographics, behaviours, attitudes, and cultural mindsets.
- Develop consumer and cultural insights to shape brand development, communication, and product/platform ideation.
- Build brand positioning, architecture, brand platforms, and value propositions.
- Develop explicit and compelling creative briefs, including communication objectives and messaging hierarchy.
- Work across ATL, Digital, Social, and integrated communication channels, including different markets and regions.
- Stay closely connected to popular culture, consumer trends, social media, and emerging cultural movements.
- Identify relevant trends and translate them into meaningful opportunities for brands.
- Partner with the
📌 Brand Strategy Partner (Gurugram)
🏢 Publicis Groupe India
📍 Gurugram