Job Description Summary

The Global Markets Marketing Investments Process Leader owns the standard work for Zero-Based Budgeting across Global Markets. The role will implement, drive adoption of, and sustain ZBB as the operating model for Marketing investment planning, prioritization, governance, reporting, and decision-making.

The leader will translate ZBB methodology into practical workflows, tools, dashboards, and governance routines that improve investment visibility, funding discipline, accountability, and operational efficiency across zones.

The role will start with phased implementation and then shift to sustainment: ensuring the process is understood, followed, measured, and continuously improved as business priorities evolve.

Job Description

Key Responsibilities:

Own the global Marketing ZBB standard-work model across in-scope Global Markets zones, including USCAN, EAGM, Europe, LATAM, ISA, AKA, and Japan.
Lead phased implementation of ZBB, including process design, stakeholder alignment, rollout planning, training, change management, and adoption tracking.




Define and maintain the practical ZBB operating model for Marketing, including investment intake, prioritization, funding allocation, approvals, decision rights, timelines, required inputs, review expectations, escalation paths, and reporting.
Partner with Zone Marketing, Finance, Strategy, and Marketing Operations leaders to align ZBB with annual planning cycles, business priorities, investment governance, and zone operating rhythms.
Build and improve ZBB tools, templates, trackers, dashboards, and reporting mechanisms.
Facilitate governance routines such as investment reviews, exception management, action tracking, leadership updates, issue resolution, and post-cycle retrospectives.
Monitor sustainment through standard-work adherence, quality of submissions, tool usage, data completeness, timeline compliance, and leadership reporting readiness.
Develop KPIs and executive-ready reporting that show

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