This role is for one of the Weekday's clients

Min Experience: 3+ years

Location: Bengaluru
JobType: full-time

We are looking for a results-driven Performance Marketing Lead to own the execution, optimization, and scaling of paid digital marketing campaigns across key acquisition channels. This role combines hands-on channel management with strategic thinking, data analysis, experimentation, and commercial ownership to drive customer acquisition, revenue growth, and marketing efficiency.

The ideal candidate has strong experience managing multi-channel performance campaigns, meaningful media budgets, and data-driven optimization initiatives. You should be comfortable working in a fast-paced environment, collaborating cross-functionally, identifying growth opportunities, and mentoring junior team members.

Requirements

Key Responsibilities

Performance Campaign Management
- Own the execution, optimization, and scaling of campaigns across Google Ads, Meta Ads, Snapchat Ads, and TikTok Ads.
- Manage campaign setup, bidding strategies, budget allocation, pacing, audience targeting,



and ongoing optimization.
- Optimize campaign structures, audiences, bidding strategies, and creatives to improve efficiency and growth.
- Lead performance campaigns for seasonal events, promotional initiatives, and always-on acquisition programs.
- Identify opportunities to scale high-performing channels while maintaining effective CAC, ROAS, and revenue growth.

Media Strategy & Partner Management
- Work closely with media partners and advertising platforms to resolve technical issues, implement platform updates, and identify growth opportunities.
- Support budget allocation and channel strategy based on performance trends and business priorities.
- Evaluate new acquisition opportunities and recommend channels or strategies with strong growth potential.

Analytics, Measurement & Reporting
- Build and maintain performance reporting frameworks across advertising and analytics platforms.
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📌 Performance Marketing Lead (Bengaluru)
🏢 Weekday AI
📍 Bengaluru