The Role

We’re looking for someone who doesn’t see social media as simply a content calendar.

You should understand what makes people stop scrolling, what makes a brand desirable, and what makes someone want to walk into a store and buy.

You will be responsible for taking Bonsoir’s social media from being a product showcase to becoming a distinctive fashion brand platform.

You will work closely with the founders, design, merchandising and creative teams to develop and execute Bonsoir’s social media strategy.

What You'll Do
- Own Bonsoir’s social media presence across Instagram and other relevant platforms.
- Develop the content strategy, calendar and overall visual direction for the brand.
- Create content concepts around fashion, styling, craftsmanship, fabrics, occasions and the Bonsoir lifestyle.
- Develop compelling Reels, carousels, stories and static content that are relevant to a young, premium audience.
- Take ownership of the end-to-end content process — from idea and scripting to shoot coordination, publishing and analysis.
- Work with photographers,



videographers, designers, models, influencers and creators to execute campaigns and shoots.
- Identify emerging social media trends and translate them into content that feels relevant to Bonsoir rather than copied from other brands.
- Build a consistent brand voice and visual identity across social platforms.
- Write strong captions, hooks and copy that communicate the brand’s personality.
- Track performance metrics and continuously improve content based on what works.
- Monitor competitors and the broader premium fashion landscape to identify opportunities.
- Explore collaborations with influencers, creators, stylists and relevant fashion/lifestyle personalities.
- Support launches, seasonal collections, wedding campaigns, store activations and other marketing initiatives.
- Help grow brand awareness, engagement, followers and ultimately store and website traffic.

What We're Looking For
- Robust unders

📌 Social Media Manager (Aligarh)
🏢 RKG CREATION
📍 Aligarh