The E-Business Manager provides leadership and supervisory responsibility for medium-sized operational/administrative team(s)) of clerical/support employees. Positive understanding of procedures and concepts within own technical/subject area and a basic knowledge of other areas in order to understand how they relate to own area. Good understanding of how the team and area integrate with others in accomplishing the objectives of the sub function/ job family. Improves process efficiencies in support of unit objectives. Requires a basic conceptual/ practical grounding in policies as they apply to the business. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Typically deals with variable issues with potentially broader business impact. Influences decisions through advice, counsel, facilitating services to others or through joint accountability for volume, quality and timeliness of end results. No direct responsibility for financial or resource planning.
Work generally affects own team as well as other closely related work teams. Full supervisory responsibilities. Including duties such as performance evaluation, compensation, hiring, disciplinary and terminations as well as direction of daily tasks and responsibilities.
Responsibilities:
Manage the development and execution of digital campaigns with an emphasis on executing the channel’s budget, targeting strategy, execution, and creative strategy
Work closely with partners to ensure that they provide maximum value to delivering flawless execution and value-add strategic support
Develop a robust partnership and analysis framework to ensure optimal efficiency
Help define the channel’s creative strategy and development across desktop, mobile, native, and social platforms
Update landing pages to account for product changes
Manage the testing and QA of assets for the accuracy, functionality, and flow of digital experiences and document as necessary to ens
📌 Digital Banking Lead (India)
🏢 Citi
📍 India