Lead, Brand & Design
Location: Delhi / Gurgaon
Company: Lenskart
�� Mission Brief: Building the Next-Generation AI-First Creative Engine
You will architect and operationalize Lenskart's transformation into a next-generation, AI-native creative powerhouse—a brand that produces world-class creative at exponential speed and scale. Your mission is to fundamentally reimagine how a global consumer brand creates, produces, and delivers visual storytelling across every touchpoint: films, digital assets, packaging, retail, social, campaigns, and experiences.
This isn't about managing designers or adopting AI tools incrementally. You're redefining the creative stack itself—building the systems, workflows, technology infrastructure, and human capabilities that allow Lenskart to produce 10x more creative output with the same or fewer resources, while maintaining (or elevating) creative excellence.
You'll bridge the gap between artistic vision and technological innovation. As AI democratizes creative production, you'll position Lenskart not as a follower,



but as a creative technology leader that uses AI as an amplifier for human creativity, not a replacement. Your creative teams will operate like a distributed creative studio powered by intelligent systems, real-time collaboration, and generative tools—delivering campaign-ready assets in days instead of weeks.
This is a foundational role that shapes how the world experiences Lenskart's visual identity for the next decade.
�� Core Mandate: AI-Powered Creative Transformation 1. Creative Platform & Technology Architecture (The Builder's Focus)
AI-First Creative Ecosystem Design: Own the strategic vision, architecture, and deployment of Lenskart's proprietary AI-native creative production platform. This includes integrated systems for:
● Intelligent asset generation (images, videos, motion graphics, 3D)
● AI-assisted creative ideation and concept development
● Automated workflows for editing, color grading, localization, and asset o

📌 Lead, Brand (Gurugram)
🏢 Lenskart
📍 Gurugram