Associate Director – Marketing Campaigns (Chennai)

Associate Director – Marketing Campaigns (Chennai)

19 Aug
|
World Vision
|
Chennai

19 Aug

World Vision

Chennai

With 75 years of experience, our focus is on helping the most vulnerable children overcome poverty and experience fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.

Come join our 31,000+ staff working in nearly 100 countries and share the joy of transforming vulnerable children’s life stories
Employee Contract Type:
Local - Fixed Term Employee (Fixed Term)
Job Description:
Key Deliverables: Provide strategic leadership for the organisation’s fundraising campaigns, driving the conceptualisation and implementation of compelling, high-converting fundraising and brand-building strategies.

Integrated Campaign Strategy across Digital, F2F, Corporate, Communication and Retention teams.
Creative Campaign Concepts & Messaging for sponsorship, fundraising and seasonal campaigns.
Content Strategy for social media, videos, reels and donor communications.
Cross-functional Campaign Coordination ensuring consistent messaging across channels.




Donor Acquisition & Engagement through compelling storytelling and creative communication.
Campaign Innovation & Optimisation to improve reach, response and fundraising outcomes.
Brand-aligned Communication that strengthens visibility, engagement and resource mobilisation.

LEADERSHIP
Provide strategic leadership to the Campaigns Creative team and contribute to India Resource Mobilisation growth through compelling, donor-centric and high-converting campaigns.
Provide creative direction and leadership for the conceptualisation and implementation of integrated fundraising and branding campaigns.
Ensure campaign teams are aligned on common themes, messaging, creative direction and desired outcomes.
Drive innovation in campaign concepts, storytelling and creative approaches to improve donor engagement and fundraising outcomes.
Provide timely campaign performance reviews and strategic recommendations to strengthen effectiveness and decision-making.

STRATEGY
Develop integrate

📌 Associate Director – Marketing Campaigns (Chennai)
🏢 World Vision
📍 Chennai

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