19 Aug
|
Spinta Digital
|
Chennai
19 Aug
Spinta Digital
Chennai
Brand Manager / Social Media Manager
Company: Spinta Digital
Location: Chennai
Employment Type: Full time, In-Office
Experience: 3–6 years
About Spinta Digital
Spinta Digital is a full-service digital marketing and growth agency working with brands across healthcare, D2C, education, real estate, technology, SaaS, wellness and other high-growth categories.
We are looking for a Brand Manager / Social Media Manager who can take ownership of client brands, build strong social media strategies, manage content execution and ensure that the brand consistently communicates with clarity, creativity and impact.
This is not a purely execution-oriented social media role. We are looking for someone who can think strategically, understand brands, develop content ideas, work with creative teams and manage clients confidently.
Key Responsibilities
1. Brand Strategy & Management
* Develop and manage brand strategies across digital channels.
* Understand each client's business, target audience, positioning, competitors and objectives.
* Develop brand communication pillars,
tone of voice and content themes.
* Ensure consistency of brand identity and messaging across all touchpoints.
* Identify opportunities to strengthen brand positioning and differentiation.
* Conduct competitor and category analysis to identify trends and opportunities.
2. Social Media Strategy
* Develop monthly and quarterly social media strategies for assigned brands.
* Build content calendars aligned with business and marketing objectives.
* Define content pillars, formats, campaigns and communication themes.
* Develop strategies for Instagram, Facebook, LinkedIn and other relevant platforms.
* Stay updated with platform trends, emerging formats, cultural moments and content trends.
* Balance brand-building content with engagement, community-building and business-oriented content.
3. Content & Creative Development
* Develop strong content ideas, campaign concepts and social media hooks.
* Write or oversee
📌 Brand Manager (Chennai)
🏢 Spinta Digital
📍 Chennai