Wife is looking for a Brand Strategist - a big-picture thinker, a storyteller
One who can incorporate market insights, consumer behavior, brand development tools and dreams to build stunning brands. Positioning, identity, personality, awareness, equity, leveraging, research, analysis, should be words he/ she uses in passé.
If David Aaker is your claimed mentor or you watch ads for entertainment, then we’re looking for you. And if you are looking for us too, below are the qualifications.
Job Duties
Develop existing and recent brand strategies, after undergoing thorough research and analysis of current market and trends using traditional tried and tested and modern disruptive methods.
Create marketing and communication strategies in line with the brand values and thereafter enhance its positioning in the market.
Be in constant touch with the brand owners/ clients/ representatives and be a liaison between the external and internal teams.
Think forward and anticipate future trends, opportunities and prospective successes for the brand.
Be collaborative, a number thinker and be fact-driven.
Be in a mutually symbiotic relationship with the brand, the creative team, the digital strategists and the operations of an execution. A horizontal, to all verticals.
Create real and effective yet simple and disruptive short-term and longterm plans, calendars, strategies – that will not only be inspirational but also actionable.
Contribute to the company’s overall growth strategy.
Qualifications & Skills
A Bachelors’/ Masters’/ Specialized course in Business or Marketing and Communications or Advertising or Brand Planning
Confidence, tact, people-skills, instinctiveness
Strong command of language – oral and written
High-degree of understanding of people, brands and the market
Strong leadership skills
MS-Office
8-12 years of relevant experience in the same/ similar role
Add-Ons
Multi-tasker
The capability of team leadership
Sales experience/ understanding
Technically equipped to cond
📌 Brand Strategy Manager (Mumbai)
🏢 Wife
📍 Mumbai