Company Description Ellwinkz Sourcing Services Pvt. Ltd. is an end-to-end apparel manufacturing and sourcing company designed for modern fashion brands. Headquartered in Mumbai, the company manages design, product development, sourcing, and large-scale manufacturing through its own production units and a network of certified factories. Ellwinkz supports brands from concept to commercial delivery, including trend research, fabric development, bulk production, and quality control. The company works with global and domestic brands across categories, delivering garments that align with international quality standards while remaining commercially competitive. In addition to B2B manufacturing, Ellwinkz builds and operates its own fashion brands, combining creative insight with large-scale operational expertise.
Role Description This is a full-time, on-site Copywriter role based in Mumbai. The Copywriter will develop explicit, engaging copy for brand communications, including website content, product descriptions, campaign materials, social media, and internal documentation.



Day-to-day tasks include collaborating with designers, merchandisers, and marketing teams to translate brand concepts into persuasive messaging, maintaining a consistent tone of voice across channels, and adapting copy for various audiences and formats. The role involves researching fashion trends and market positioning, editing and refining existing content, and ensuring all written materials support brand identity and business objectives. The Copywriter will also help create content frameworks and guidelines that can scale across multiple brands and product categories.
Qualifications
Strong writing, copywriting, and storytelling skills, with the ability to create clear, persuasive, and brand-aligned content across formats.
Experience in editing and proofreading, ensuring accuracy, consistency, and high-quality language for all written materials.
Understanding of fashion, apparel, or lifestyle branding,

📌 Copywriter (Mumbai)
🏢 Ellwinkz
📍 Mumbai