About This Job

Saregama India Ltd.

Location: Mumbai, Maharashtra, India

Work Mode: In office

Industry: Social Networking/Social Media

Responsibilities

Job Description

Campaign Strategy & Execution: Develop and execute full-funnel, digital-first

campaigns (awareness → conversion) across Meta, Google, YouTube, and

programmatic platforms, to drive awareness, engagement, and ticket conversions

Content and Creative Management: Develop content independently and act as

custodian with creative and design teams to produce performance-led ad assets,

event listings, and social content that drive engagement and conversions

Data & Optimization: Leverage audience insights, campaign analytics and ticketing

data to refine targeting, optimize spend efficiency and CPA to maximise ROAS

Ticketing Operations & Conversion Management: Using in-house capabilities and

working with third-party ticketing platforms for inventory management, tracking, pixel

setup, and A/B testing to maximize reach and occupancy

Brand Playbooks:



Develop scalable brand guidelines and detailed bibles across IPs

for marketing assets, on-ground materials, and event-day touchpoints, in coordination

with production design to ensure a consistent world class audience experience

Cross-Functional Collaboration: Partner with business strategy, creative operations,

technology, and legal teams to align marketing initiatives with overall IP and

experience objectives

Qualifications

1-2 years of experience in marketing strategy and operations, ideally within live

entertainment, media or direct to consumer tech sectors

Demonstrated success in scaling audiences and driving ticket sales through

performance marketing, innovative campaigns and customer funnel optimization

Strong command over Meta Ads Manager, Google Ads, YouTube Ads, and analytics

platforms

Hands-on experience with tracking tools (Google Analytics, Tag Manager, pixels, UTM

structures)

Ability to interpret data into actionable insights

📌 Executive/Senior Executive, Performance Marketing (Mumbai)
🏢 Saregama India
📍 Mumbai