Crave by Leena
Location: Koramangala, Bengaluru
Employment: Full-time
Work Mode: Work from office
Reports To: Head of Growth & Marketing / Founders
Experience: 3–5 years
Compensation: ₹5–9 LPA + performance-linked variable, depending on experience and demonstrated track record

About Crave
Crave by Leena is a premium plant-based patisserie based in Bengaluru, with a robust Shopify-led D2C business across celebration cakes, customised cakes, cupcakes, desserts, gifting and dietary-specific collections.
We are now building paid acquisition fully in-house as part of a broader Growth team.
The Role
This is a hands-on performance marketing role — not an agency-management position.
You will personally operate and scale Crave’s Meta and Google accounts, analyse performance, run structured tests, improve tracking and work closely with our Growth lead, in-house photographer/videographer, designer/Shopify resource and Inside Sales team.
The objective is profitable customer and revenue growth, not platform screenshots.
Your Mandate
Become the internal owner of Meta and Google,



improve acquisition economics and remove founder dependence from day-to-day paid-media management.
What You Will Own
1. Meta & Google Acquisition
Personally manage:
Campaign structure
Budgets
Bidding
Audiences
Search terms
Creative formats
Retargeting
Shopping/Performance Max
Other relevant campaign types
Scale winners, stop weak spend quickly and maintain disciplined account hygiene.
2. Performance Analysis & Budgeting
Own:
Spend
Revenue
CAC
New-customer CAC
ROAS
MER
Conversion
CTR
CPC
CPM
AOV
Creative/landing-page performance
Understand the difference between platform attribution and actual Shopify/business performance, and allocate budgets accordingly.
3. Tracking & Attribution
Work with our Shopify/tech resource across:
GA4
Meta Pixel/CAPI
Google Ads conversions
GTM
Merchant Center
UTMs
Identify measurement gaps and make sure decisions are not based on broken tracking.
4. Creative Testing
Use perform

📌 Performance Marketing Manager (Bengaluru)
🏢 Crave by Leena
📍 Bengaluru