Director of Paid Media Operations I100% Remote I No Client-Facing I Meta Ads & Google Ads Hands-On Expert | Scaling 500+ SMB Accounts via Systems & SOPs

We are hiring a Director of Paid Media Operations to lead, organize, and scale our paid media operations department. We manage Meta Ads and Google Ads for ~1000 B2B SMB clients in the US home services market. Our next phase of growth is operational scaling to support 3,000+ accounts.

This is an execution-focused, internal marketing operations leadership role built for a systems builder You will lead the technical performance team (media buyers and optimization managers) responsible for campaign structure, bid strategy, platform execution (Meta & Google Ads), and post-click conversion optimization, run rapid cohort tests, identify statistically valid Ad winners, and scale them across hundreds of local accounts.

Key Responsibilities

1. Technical Campaign Operations & Scale
Lead the day-to-day technical execution of Meta Ads and Google Ads across a high-volume portfolio of 500+ local SMB accounts.
Oversee account configurations,



placement allocations (Reels, Feed, Stories, Search), bid strategies, and audience targeting rules.
Build visibility into overall campaign delivery, identifying CPL spikes, ad fatigue, and performance blind spots across client verticals[cite: 10, 11].
2. High-Velocity Rapid Testing & Optimization
Establish rapid testing protocols (4-to-7 day test cycles) to evaluate current ad copy, creative hooks, lead forms, and landing page offers[cite: 7, 10].
Analyze full-funnel conversion metrics—moving beyond top-line CPL to evaluate CTR, lead-form completion rates, lead quality, and client retention.
Monitor ad decay and creative saturation, ensuring underperforming ads are continuously cycled out and replaced with validated winning assets[cite: 10, 11].
3. Process Engineering, SOPs & Playbooks
Convert individual media-buyer wins into standardized operating procedures (SOPs), diagnostic checklists, and

📌 Director of Paid Media Operations (India)
🏢 411 Locals
📍 India