Job Title

Product Marketing Manager-Fixed DXR

Job Description

Product Marketing Manager-Fixed DXR

In this role, you are responsible for driving commercial strategy and executing comprehensive go-to-market frameworks for portfolio marketing across Businesses and Markets. The role defines target customers, segments, and decision journeys, translating market and competitive insights into actionable GTM and marketing plans. Operating under limited supervision in a complex matrix workplace, this role leads campaign development, orchestrates omni-channel engagement, and drives funnel velocity to generate new business opportunities. Acting as a subject matter expert, the role supports sales enablement and customer engagement, ensuring seamless alignment of product value with market needs and measurable commercial outcomes.

Your Role

Commercial Strategy & Insights

Drives commercial strategy by aligning portfolio positioning with market opportunity and growth objectives.
Researches and synthesizes customer, market, and competitor insights to inform targeting, messaging,



and engagement strategies.
Defines target customers, personas, and decision journeys to guide marketing activation and sales enablement.

Go-to-Market & Marketing Planning

Owns go-to-market strategy and launch plans, including budget allocation, ROI measurement, channel mix, and activation calendar.
Partners cross-functionally to ensure GTM alignment with product roadmaps, portfolio priorities, and business objectives.
Delivers the annual integrated marketing plan, ensuring continuous improvement and alignment across businesses and markets.

Campaign Development & Execution

Leads campaign development in partnership with MarCom, establishing clear success metrics (PTS, ROI, funnel velocity).
Designs omni-channel engagement strategies and content roadmaps aligned to the customer decision journey.
Develops customizable asset toolkits for regional activation, ensuring consistent portfolio messaging and

📌 Product Marketing Manager-Fixed DXR (Bengaluru)
🏢 Philips
📍 Bengaluru