We’re looking for a Marketing Analyst to lead and manage end-to-end marketing initiatives, from planning and execution to optimization across channels. You’ll manage the complete marketing funnel, drive lead generation, and improve campaign performance across digital platforms.

Experience : 2 to 7 years

Job Description:
Develop and execute end-to-end marketing strategies and campaigns
Manage SEO optimization and content marketing initiatives
Plan and optimize SEM campaigns across Google Ads, LinkedIn Ads, and other platforms
Own marketing budget allocation and ROI optimization
Create and manage marketing funnels from awareness to conversion
Develop content strategy and create blogs, case studies and product documentation
Manage social media presence across all platforms (LinkedIn, Twitter, Facebook, etc.)
Set up marketing automation workflows and lead nurturing campaigns
Track and analyze marketing metrics (CAC, conversion rates,



traffic sources etc)
Conduct A/B testing and conversion rate optimization
Create marketing collateral, ad copy, landing pages, and email campaigns
Develop targeted campaigns for different buyer personas

Required Skills

2-5 years of digital marketing experience (B2B SaaS preferred)
Self-starter who can manage multiple projects independently
Strong knowledge and hands-on experience of SEO, SEM, and Google Analytics
Robust analytical and data-driven decision-making skills
Excellent written and verbal communication
Proven content writing and copywriting skills
Experience managing social media marketing and community engagement
Knowledge in marketing automation tools
Budget management and ROI optimization experience

Job Location: Chennai

📌 Marketing Analyst (Chennai)
🏢 WebAmigo
📍 Chennai