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Experience: 2+ yrs
Location: Kolkata, West Bengal, India, Chandannagar, West Bengal, India
Job Type: Full time
We are looking for a proactive Regional Offline Marketing Executive to drive localized marketing initiatives and strengthen brand presence across regional markets. The role will involve planning and executing on-ground campaigns, exhibitions, dealer activities, product launches, roadshows, and other field marketing programs that generate awareness, engagement, and qualified leads.
The ideal candidate should be hands-on, highly organized, comfortable working with multiple stakeholders, and capable of converting broader marketing objectives into effective local-market execution.
Key Responsibilities
Develop and execute localized offline and field marketing campaigns aligned with business and brand objectives.
Research regional market trends, customer preferences, competitor activities, and local growth opportunities.
Plan and execute exhibitions, trade fairs, dealer meets,



product launches, roadshows, farmer meetings, demonstrations, and other activations.
Generate qualified leads through field marketing, events, rural activations, demonstrations, and dealer-led campaigns.
Work closely with dealers, distributors, and regional sales teams to execute local marketing initiatives.
Manage dealer showroom branding, signage, POS materials, promotional merchandise, and other offline assets.
Coordinate with agencies, vendors, event organizers, media partners, and other external stakeholders.
Support local PR, media partnerships, sponsorships, community outreach, and co-branded initiatives.
Ensure consistent brand messaging and visual identity across all offline touchpoints.
Develop regional campaign materials, marketing toolkits, activation plans, and execution guidelines.
Manage campaign budgets and ensure activities are delivered within approved timelines and costs.
Tr

📌 Marketing (Chandannagar)
🏢 Weekday AI
📍 Chandannagar