Job Requirements

Job Title – Senior Manager – Strategic Marketing & Communications

Place of work - Mumbai

Function – Credit Card

Job Purpose:

We are looking for a high-calibre marketing professional who can operate at the intersection of strategic communications, customer experience, cross-functional program management and senior stakeholder leadership. This role is designed for someone who can independently take ownership of high-impact initiatives from defining the problem and shaping the narrative to aligning stakeholders and driving execution through to closure.

The role will act as a strategic extension of the Marketing Communications function, increasing the team's ability to take on large, complex initiatives while maintaining a high bar for customer communication and execution quality.

Own high-visibility communication and marketing programs end-to-end.
Create stronger linkage between business priorities, customer needs and communication strategy.
Increase execution velocity by proactively managing stakeholders, dependencies and agencies.




Elevate the quality of content, presentations and narratives going to senior leadership.

Primary Roles & Responsibilities:

Strategic Communications & Content Strategy
Own communication strategy for major product launches, portfolio initiatives, customer journeys and business priorities.
Develop communication frameworks, messaging hierarchies and customer-first narratives across relevant touchpoints.
Own the content strategy for large customer communication programs, while partnering with the execution team for day-to-day production.
Review and elevate the quality of key customer-facing communications, ensuring clarity, consistency and relevance.
Balance customer experience, business objectives, brand standards and regulatory requirements.
Strategic Program & Project Delivery
Lead complex, cross-functional initiatives from problem definition and planning through execution and closure.
Create transparent workplans, milesto

📌 Senior Product Manager-Credit Cards Marketing (Mumbai)
🏢 IDFC FIRST Bank
📍 Mumbai