Lead Marketing Excellence (Therapy / Business Cluster)

Reporting To - Head – Marketing Excellence

Role Purpose
The Lead Marketing Excellence will drive strategic marketing capability and brand excellence across assigned therapy areas/business clusters. The role will partner closely with Business Unit leaders and marketing teams to strengthen brand strategy, launch excellence, portfolio planning, and execution quality across priority brands.
This is a high-impact individual contributor role focused on enabling scalable, insight-led, and differentiated marketing across the organization. The role holder will act as a strategic partner to business teams while institutionalizing best-in-class marketing practices and frameworks.

Key Responsibilities
Brand & Portfolio Strategy
Partner with Business Units to develop integrated brand strategies and growth roadmaps for priority brands and therapy portfolios.
Support businesses in identifying growth opportunities across market segments, patient journeys, customer archetypes, and competitive landscapes.
Drive sharper brand positioning,



differentiation strategies, and portfolio prioritization across assigned therapies/clusters.
Participate in key business reviews and strategic planning forums to shape long-term brand and therapy strategies.
Launch Excellence
Lead end-to-end launch excellence for current products within assigned therapy/business clusters.
Collaborate with cross-functional stakeholders to ensure robust go-to-market planning, launch readiness, and execution alignment.
Establish structured launch frameworks, review mechanisms, and post-launch tracking processes.
Marketing Excellence & Capability Building
Institutionalize standardized marketing excellence frameworks, processes, and best practices across businesses.
Drive consistency in strategic planning, brand planning, customer engagement, and campaign evaluation approaches.
Identify capability gaps and support capability-building initiatives through internal/extern

📌 Lead Marketing excellence (Mumbai)
🏢 Zydus Group
📍 Mumbai