Job Description: Sales Development Representative (SDR), North America
Location: Bengaluru
Shift: US Shift

About the Role
We are seeking a Senior Sales Development Representative (SDR) to lead the front end of our inbound funnel. In this role, you will make sure every lead from our marketing-led growth engine receives timely, qualified engagement and is guided smoothly through the early stages of our customer journey.

This is not an entry-level role. We are looking for someone who has successfully performed the SDR function before, thrives in environments where processes are still evolving, and brings both the discipline to deliver results today and the initiative to shape how we work tomorrow.

The work is methodical. You will use AI every day to research accounts and draft outreach, and as volume grows you will help automate the parts of the job that start out manual.

Key Responsibilities
Inbound Lead Management & SLA Compliance: Triage inbound leads, making sure the first touch goes out within the agreed SLA. The tighter the gap between a lead landing and our first email,



the more likely we are to secure a meeting.
AI-Assisted Research & Personalisation: Use AI to run rapid contextual research on each new lead, covering company size, business model, modality, and geography. Feed that research into our cadence engine, then review and edit what comes back so nothing generic reaches a prospect.
Cadence Execution: Manage structured email and LinkedIn cadences against new leads through the initial conversion effort.
Lead Nurturing: Run email and LinkedIn campaigns for leads that expressed interest but did not convert initially, maintaining consistent engagement over time without eroding trust in the brand.
CRM Farming: Proactively mine Salesforce and HubSpot to identify dormant opportunities or stalled leads that can be reignited.
CRM Data Quality: Own lead enrichment and accurate lifecycle stage tracking in Salesforce. Our reporting, our routing, and every hand

📌 Sales Development Representative (Bengaluru)
🏢 Mareana
📍 Bengaluru