Job Title: Digital Marketing Manager – Darling Retail
Location: Vellore, Tamil Nadu Experience: 4–5 Years Salary: Flexible (Based on experience and talent)

Company Overview
Darling Retail is Tamil Nadu’s leading consumer durable retail chain, with a powerful network of 190+ stores. We are a brand built on trust, offering a massive range of home appliances, electronics, furniture, and solar solutions. We are looking for a high-energy Digital Marketing Manager to take complete ownership of our online presence and drive measurable growth through performance marketing and organic engagement.

The Role
This is a pivotal role requiring a blend of analytical performance marketing and creative content strategy. You will be the "owner" of our digital ecosystem—from managing large-scale ad spends on Meta and Google to crafting the perfect caption for our social media handles. You will bridge the gap between running high-ROI ads and building a vibrant, responsive social media community.

Key Responsibilities
Performance Marketing:



End-to-end management of paid campaigns across Meta Ads (FB/Instagram) and Google Ads (Search, Display, YouTube) to drive store footfalls and online inquiries.
Social Media Ownership: Manage the daily operations of all social media handles, including scheduling posts, maintaining the feed aesthetic, and ensuring brand consistency.
Content Writing: Craft compelling ad copies, social media captions, and scripts for digital promotions that resonate with the Tamil Nadu market.
Community Management: Take charge of online reputation management by responding to comments, messages, and feedback in a timely and skilled manner.
Strategy & Analytics: Track, analyze, and report on the performance of all digital campaigns, optimizing for the best possible ROI.
Campaign Integration: Align digital ads with major festive seasons (Diwali, Pongal) and store-specific events (Relaunches/Grand Openings).

Required Qualifications & Skills
Experience: 4–5 years of pr

📌 Digital Marketing Manager (Vellore)
🏢 Darling Retail
📍 Vellore