Title: Sr. Content Strategist
Location: Mumbai
Department: Marketing
Experience: 5–8+ Years

About the Role
Ace Blend is looking for a highly creative and strategic Content Strategist who can own the brand's communication across every customer touchpoint. This is not just a writing role—it is a strategic position that combines content planning, brand storytelling, creative direction, campaign ideation, and performance-driven content.
The ideal candidate should be capable of building content strategies that drive awareness, engagement, and conversions while ensuring consistency in the brand's voice, tone, and visual storytelling. You will work closely with Brand Marketing, Performance Marketing, Design, Video, CRM, and Leadership to create impactful campaigns across digital platforms.
You should have prior experience working with premium D2C, wellness, beauty, FMCG, or lifestyle brands and understand how content contributes to both brand building and business growth.

Key Responsibilities

1. Content Strategy & Brand Communication
Develop and own Ace Blend's end-to-end content strategy.




Build content frameworks aligned with brand objectives and marketing goals.
Define and maintain the brand's communication guidelines across every platform.
Ensure consistency in brand language, messaging, storytelling, and customer experience.
Create communication strategies for:
Product launches
Campaigns
Seasonal promotions
Brand awareness initiatives
Community-building initiatives
Identify content opportunities through market trends, customer insights, and competitor analysis.
Build long-term content roadmaps to support business growth.

2. Copywriting Across All Platforms
Own and oversee copywriting across all brand touchpoints, including:

Website & E-commerce
Marketing
Social Media
Brand Assets
Creative Content
Ensure every piece of communication reflects Ace Blend's premium positioning and brand personality.

3. Social Media Strategy & Content Planning
Own Ace Blend's complete

📌 Senior Content Strategist (Mumbai)
🏢 Ace Blend
📍 Mumbai