Location: Gurgaon
Experience: 4–6Years
Work Mode: Work from Office

We are looking for a Data Reactivation Manager to drive revenue from dormant, inactive, lost, and unconverted leads by leveraging data segmentation, automation, and targeted reactivation strategies.

Key Responsibilities:-
Manage and optimize lead reactivation databases to improve conversion and revenue.
Segment leads based on lead age, course/program interest, source, engagement, disposition, and conversion potential.
Build automated data segmentation, lead allocation, and reporting workflows.
Create actionable calling lists for Sales teams based on lead priority and intent.
Partner with Sales, CRM, Marketing, and Data teams to execute reactivation campaigns.
Track contact rate, reactivation rate, conversion, enrollment, and revenue.




Maintain data hygiene and ensure accurate CRM/lead lifecycle management.
Analyze campaign performance and continuously improve segmentation and reactivation strategies.
Develop automated MIS/dashboard reporting for management.

Requirements:-
4–7 years of experience in EdTech, B2C Sales, CRM, Lead Management, Growth, or Data Analytics.
Robust hands-on experience with large lead databases and data segmentation.
Advanced Excel/Google Sheets; knowledge of SQL, Power BI, CRM/automation tools is preferred.
Strong analytical, problem-solving, and stakeholder-management skills.
Proven ability to convert data insights into sales/revenue outcomes.

📌 Data Reactivation Manager (Gurugram)
🏢 Veranda Learning
📍 Gurugram