Job Type: Full-Time

Department: Digital Marketing Expert

Experience Required: 2-5 Years

Location: G-13 lajpat nagar 1

Job Overview

We are seeking an experienced and results-driven Digital Marketing & Performance Advertising Expert to develop, manage, and optimize digital marketing campaigns across GoogleAds, Meta,Ads LinkedIn, and other online platforms.

Key Responsibilities
- Google Ads and AdSense
- Plan, launch, manage, and optimize Google Search, Display, Shopping, Performance Max, and YouTube advertising campaigns.
- Conduct keyword research, competitor analysis, bid optimization, and audience targeting.
- Monitor campaign budgets, conversions, cost per lead, click-through rates, and return on ad spend.
- Manage and optimize Google AdSense accounts to improve website monetization and advertising revenue.

Meta Advertising
- Create and manage performance campaigns across Facebook and Instagram.
- Develop lead-generation, website-conversion, engagement, reach, traffic, and retargeting campaigns.
- Conduct creative, audience, placement, and landing-page A/B testing.




- Optimize campaigns based on CPL, CPA, CTR, ROAS, frequency, and conversion rates.
- LinkedIn Marketing and Advertising
- Manage LinkedIn company pages and skilled brand presence.
- Plan and execute LinkedIn lead-generation, brand-awareness, recruitment, and B2B advertising campaigns.
- Develop targeted campaigns based on industry, company size, designation, location, and professional interests.
- Create strategies to improve engagement, followers, visibility, and qualified business enquiries.

Social Media Marketing
- Develop and implement social media strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Prepare monthly content calendars, campaign plans, promotional strategies, and platform-specific content ideas.
- Coordinate with graphic designers, video editors, content writers, and production teams.
- Monitor audience engagement, platform growth, co

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