Job Summary:
Key Responsibilities:
- Plan and execute performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
- Manage campaign budgets and optimize ROI/ROAS.
- Generate quality leads through paid marketing channels.
- Perform keyword research, audience targeting, competitor analysis, and campaign strategy.
- Monitor campaign performance and provide actionable insights.
- Analyze data using Google Analytics, Google Tag Manager, Search Console, and reporting tools.
- Create A/B testing strategies for ads, landing pages, and creatives.
- Work closely with the content and design team for ad creatives and campaigns.
- Track conversion funnels and improve campaign efficiency.
- Stay updated with latest trends, algorithm changes, and digital advertising best practices.

Required Skills:
- Hands-on experience with Google Ads & Meta Ads Manager.
- Knowledge of PPC, SEM,



lead generation, and conversion optimization.
- Understanding of analytics and performance reporting.
- Experience with tools like Google Analytics, Tag Manager, Looker Studio, Canva, etc.
- Robust analytical and problem-solving skills.
- Ability to manage multiple campaigns and meet targets.

Preferred Qualifications:
- Certification in Google Ads / Meta Blueprint is a plus.
- Experience in B2B lead generation, SaaS, IT, travel, or FMCG marketing will be preferred.

Pay: ₹11,220.81 - ₹42,937.90 per month

Education:
- Bachelor's (preferred)

Experience:
- PPC Campaign Management: 1 year (required)
- Google Ad Manager: 1 year (required)

Location:
- Ahmedabad, Gujarat (required)

Work Location: In person

📌 Performance Marketing Specialist (Ahmedabad)
🏢 Aseum Infotech
📍 Ahmedabad