Role Overview

We are seeking an organised, creative, and commercially minded Influencer Marketing Manager to develop and manage influencer and creator campaigns across social media platforms. The role is responsible for identifying suitable creators, building long-term partnerships, coordinating campaign execution, managing budgets, and measuring performance against brand and commercial objectives.

Key Responsibilities
- Develop and execute influencer marketing strategies aligned with brand, campaign, and revenue objectives.
- Identify, assess, and recruit influencers and content creators whose audiences, values, and content styles fit the brand.
- Build and maintain solid relationships with influencers, talent managers, agencies, and creator networks.
- Manage campaigns from initial concept through outreach, negotiation, briefing, content approval, launch, and reporting.
- Prepare clear campaign briefs covering messaging, deliverables, timelines, usage rights, disclosure requirements, and creative expectations.
- Negotiate influencer fees, contracts, content usage rights,



exclusivity terms, and campaign deliverables.
- Coordinate product gifting, seeding, affiliate, ambassador, and paid creator programmes.
- Review influencer content to ensure it meets brand guidelines, campaign requirements, and advertising disclosure rules.
- Monitor campaign delivery and resolve delays, content issues, or contractual concerns.
- Track campaign performance using metrics such as reach, impressions, engagement, clicks, conversions, sales, cost per acquisition, and return on investment.
- Produce campaign reports with insights and recommendations for future activity.
- Manage influencer marketing budgets, invoices, payment schedules, and campaign forecasts.
- Work closely with social media, brand, public relations, e-commerce, paid media, creative, and legal teams.
- Monitor platform developments, creator trends, emerging talent, competitor activity, and changes in audience behav

📌 Influencer Marketing Manager (Andheri East)
🏢 Evercaring Pharmacy
📍 Andheri East