About The Role

We are looking for a highly creative and technically solid Social Media Manager who understands the psychology behind viral content, attention economics, audience behavior, content hooks, dopamine triggers, retention mechanics, and platform algorithms.

This is NOT a basic posting & scheduling role.

You will be responsible for building content systems that consistently generate high engagement, strong retention, brand authority, and viral reach across Instagram, YouTube Shorts, Facebook, LinkedIn, and emerging platforms.

Key Responsibilities

Develop viral-first content strategies based on audience psychology

Create high-retention content frameworks using:
- Hook Engineering
- Pattern Interrupts
- Dopamine Loops
- Curiosity Gaps
- Open Loops
- Storytelling Frameworks
- Attention Triggers
- Retention Optimization

Work closely with Video Editors, Graphic Designers, Videographers, and Content Creators to ensure every content piece is optimized for maximum performance.

Lead content production from ideation to publishing.





Build strong visual identities and content pillars for client brands.

Design high-converting Instagram grids, content calendars, and brand positioning strategies.

Analyze content performance and improve:
- Watch Time
- Retention Rate
- Shares
- Saves
- Engagement Rate
- Follower Growth

Understand platform algorithms deeply and adapt content accordingly.

Coordinate with video production teams to ensure execution quality matches strategy.

Identify trends before they become mainstream and convert them into brand-specific content opportunities.

Required Skills:
✔ Deep understanding of Instagram, YouTube Shorts, Facebook & LinkedIn algorithms

✔ Strong knowledge of:
- Viral Content Frameworks
- Consumer Psychology
- Behavioral Marketing
- Neuromarketing
- Attention Economy
- Content Retention Theory
- Social Media Growth Systems

✔ Experience managing video production teams

✔ Strong scripting and content planning abilities

✔ Un

📌 Senior Social Media Manager (Kalyan)
🏢 PICMATIC MEDIA PRIVATE
📍 Kalyan