Experience Required: 6-8+ years
Department: Performance Marketing
Reporting To: Founder / Head of Digital Marketing

Role Overview

We are looking for an experienced and performance-driven Senior Performance Marketer to manage and scale paid advertising campaigns across Meta Ads, Google Ads, Amazon Ads and Flipkart Ads.

Key ResponsibilitiesPaid Advertising
- Plan, launch, manage and optimise campaigns across Meta Ads and Google Ads.
- Manage Meta lead-generation, sales, retargeting, catalogue and Advantage+ campaigns.
- Manage Google Search, Performance Max, Display, Shopping, YouTube and remarketing campaigns.
- Build campaign structures based on the client’s objectives, audience, budget and sales funnel.
- Monitor and optimise campaign budgets, bids, targeting, placements, creatives and conversion events.
- Improve CPL, CPA, CAC, ROAS, conversion rate and overall campaign profitability.
- Develop retargeting and remarketing strategies across different stages of the customer journey.
- Scale profitable campaigns while maintaining lead quality and acquisition costs.





Amazon and Flipkart Advertising
- Manage Amazon Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
- Manage Flipkart Product Listing Ads, Smart Campaigns and marketplace promotional campaigns.
- Conduct marketplace keyword research, competitor analysis and search-term optimisation.
- Improve product visibility, advertising sales, ACoS, TACoS and ROAS.
- Coordinate with the marketplace team regarding product listings, pricing, inventory and account-health issues.
- Identify listing-related factors that may negatively affect advertising performance.
- Prepare marketplace media plans and campaign-growth strategies.

Lead Generation and Sales Campaigns
- Develop lead-generation strategies for service-based and local businesses.
- Build lead qualification systems to reduce irrelevant or junk leads.
- Analyse lead quality, customer intent and lead-to-sale conversion rates.
- Coordinate wit

📌 Digital Marketing Specialist (Kolkata)
🏢 Asta Chakra Luxury Private
📍 Kolkata