CRM Content Specialist

Location: Mumbai
Reporting To: Brand Manager (Social Media & Content)
Experience: 2-4 Years

About the Role

We are looking for a Content & CRM Executive with 2-4 years of experience in copywriting, content marketing, or CRM communications. This role is ideal for someone who enjoys writing high-impact customer-facing content and is keen to build a career at the intersection of content, customer engagement, and retention marketing.

Key Responsibilities

CRM & Retention Content
- Develop content that drives customer engagement, retention, repeat purchases, and lifecycle marketing objectives.
- Collaborate with the marketing team to plan and execute CRM campaigns across different customer segments.
- Support customer journey and retention initiatives through relevant and timely communication.

Content & Social Media
- Write captions, content, and campaign messaging for Instagram and LinkedIn.
- Support the development of seasonal, occasion-led, and brand campaigns.
- Publish and manage social media posts and stories.




- Work closely with design and marketing teams to ensure content aligns with brand guidelines and campaign objectives.

Campaign Execution & Optimization
- Track content and campaign performance across CRM and social channels.
- Analyze engagement metrics and suggest content optimizations based on insights and trends.
- Stay updated on content, CRM, retention marketing, and consumer engagement best practices.

Requirements:
- 2-4 years of experience in content writing, copywriting, CRM marketing, retention marketing, or content marketing.
- Strong writing, editing, and proofreading skills with the ability to adapt tone and messaging across channels.
- Understanding of customer lifecycle, retention marketing, CRM campaigns, and engagement-driven content.
- Interest in marketing, consumer behavior, and customer communication strategy.
- Solid attention to detail, organization, and project management skills.
- Experience in D2C, e-co

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