Job Summary:
Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms
- Plan and execute SEO/SEM strategies to improve website ranking and organic traffic
- Manage paid advertising campaigns (PPC, display ads, retargeting campaigns) and optimize ROI
- Handle social media strategy, content planning, and engagement growth
- Analyze website traffic and campaign performance using tools like Google Analytics, Google Ads, Meta Ads Manager, etc.
- Coordinate with design/content teams for creative assets and marketing materials
- Identify trends and insights to optimize performance and budget allocation
- Conduct competitor analysis and market research
- Generate monthly performance reports and present insights to management

Required Skills & Qualifications:
- Bachelor’s / Master’s degree in Marketing, Business, or related field
- 3-7 years of experience in digital marketing
- Strong knowledge of SEO, SEM, Google Ads, Meta Ads, and social media marketing




- Hands-on experience with Google Analytics, Google Tag Manager, and CRM tools
- Good understanding of lead generation funnels and conversion optimization
- Strong analytical and data interpretation skills
- Excellent communication and creative thinking ability
- Ability to manage multiple campaigns simultaneously

Preferred Skills:
- Experience in performance marketing and ROI-driven campaigns
- Knowledge of marketing automation tools (HubSpot, Mailchimp, etc.)
- Basic understanding of website CMS (WordPress or similar)
- Experience in B2B/B2C lead generation environments

Key Performance Indicators (KPIs):
- Lead generation volume and quality
- Cost per lead (CPL) and return on ad spend (ROAS)
- Website traffic growth (organic + paid)
- Conversion rate optimization
- Social media engagement and growth metrics

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:
- Versatile schedule
- Health insurance
- Leave encashment
- Provid

📌 Digital Marketing Manager (Gurugram)
🏢 Skyne Express India
📍 Gurugram