Here’s a comprehensive Job Description (JD) for a Healthcare Digital Marketing Executive suitable for a hospital like Suncoast Hospital.

Job Title: Healthcare Digital Marketing Executive

Location

Suncoast Hospital, Bengaluru

Employment Type

Full time

About the Role

Key Responsibilities

Social Media Marketing
- Plan and execute monthly content calendars.
- Create engaging posts, reels, and educational healthcare content.
- Manage Instagram, Facebook, LinkedIn, YouTube, and Google Business Profile.
- Increase followers, engagement, and patient inquiries.

Paid Advertising
- Create and optimize Meta (Facebook & Instagram) Ads.
- Run Google Search and Display Ads.
- Manage lead generation campaigns.
- Improve campaign ROI and reduce cost per lead.

Content Marketing
- Coordinate with doctors to create healthcare awareness content.
- Write captions, blogs, website content, and patient education articles.
- Create scripts for doctor videos and patient testimonials.
- Plan disease awareness campaigns and health observance days.

Video & Creative Coordination




- Coordinate video shoots with doctors.
- Edit reels and short-form videos.
- Design creatives using Canva or Adobe Creative Suite.
- Create promotional posters, banners, and advertisements.

Website & SEO
- Improve website SEO and local search rankings.
- Update website content regularly.
- Monitor keyword rankings and website traffic.
- Optimize hospital service pages.

Google Business Profile
- Manage Google reviews and ratings.
- Respond professionally to patient reviews.
- Upload photos, updates, and offers.
- Improve local search visibility.

Analytics & Reporting
- Track campaign performance.
- Monitor website traffic, conversions, and lead quality.
- Submit weekly and monthly performance reports.
- Recommend improvements based on analytics.

Lead Management
- Track digital inquiries.
- Coordinate with front office and telecalling teams.
- Ensure timely follow-up of online leads.
- Monitor lead conversio

📌 Senior Digital Marketing Executive (Banaswadi)
🏢 Suncoast Hospital
📍 Banaswadi