Job Title

Mobile Marketing - GCC

Level

Assistant Manager

Location

Gurgaon

Reporting

Senior Manager - Mobile Marketing

Job Summary

The GCC team at MakeMyTrip manages the international charter of driving growth across the GCC region. The team's core objective is to establish MakeMyTrip (MMT) as the leading Online Travel Aggregator (OTA) by enabling robust top-line growth while maintaining bottom-line efficiency. Key focus areas include building the best selection across flights and hotels, offering competitive pricing, launching innovative features, delivering a delightful customer experience, and strengthening customer affinity and loyalty across the region.

Role Overview

We're looking for a passionate and performance-driven mobile marketing professional to lead our app user acquisition efforts. In this role, you will strategize, execute, and optimize paid campaigns across platforms such as Google UAC, Meta (Facebook Instagram), Snapchat, and more. You will be instrumental in driving high-quality installs, maximizing ROI,



and contributing to business objectives through sharp performance marketing and data-led decisions.

Responsibilities
- Strategy Development: Craft and implement robust paid marketing strategies aligned with overall business objectives and mobile growth targets.
- Campaign Management: Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook Instagram), Snapchat, and other key platforms.
- Performance Analysis: Track, analyze, and report on campaign metrics; leverage insights to improve ROI and meet defined KPIs.
- Budget Management: Efficiently manage and allocate campaign budgets to ensure maximum effectiveness and cost efficiency.
- Customer LTV Retention: Coordinate with the CLM team to engage user cohorts through remarketing channels like Google UACe, RevX, and Criteo.
- Cross Functional Collaboration: Collaborate with Revenue and Product teams to drive funnel improvements and conversion through tar

📌 Mobile Marketing Professional (Gurugram)
🏢 MakeMyTrip
📍 Gurugram