Strategy & Positioning
- Design and execute a scalable Go-To-Market strategy across cybersecurity service lines (VAPT, SOC-as-a-Service, Cloud/Network Security, DPDP Compliance, GRC)
- Build ICP definitions, buyer personas, and positioning frameworks tailored to enterprise, mid-market, and BFSI/PSU buyers
- Support leadership with market intelligence, competitive benchmarking (e.g., vs. peer CERT-In empanelled firms), and pricing strategy
- Build and evolve repeatable GTM playbooks, SOPs, and campaign frameworks reusable across service lines and geographies

Full-Funnel & Demand Generation
- Build and optimize full-funnel growth strategy across acquisition, activation, conversion, and retention
- Develop structured sales & marketing funnels aligned to enterprise, long-cycle B2B buyers
- Lead demand generation campaigns across digital, outbound, content, partnerships, and event-led channels
- Drive Account-Based Marketing (ABM) strategy and execution for enterprise deal pipelines, including ABM trackers and delegate discovery for flagship events (GISEC, GITEX, VivaTech-style summits)




- Own a first-100-SQLs style pipeline strategy for recent territories or service lines, with clear MQL SQL Deal conversion ownership

Paid, Organic & Event-Led Growth
- Plan and manage paid media (Google Search, LinkedIn Ads) across US, Europe, and GCC markets
- Build organic content calendars spanning LinkedIn, X, Instagram, Facebook, and email rotated across core service lines
- Design event/ABM GTM strategy for global cybersecurity and B2B summits ICP playbooks, outreach templates, and post-event pipeline conversion

RevOps, Reporting & Sales Alignment
- Optimize CPL, CAC, funnel conversion rates, and revenue attribution models
- Collaborate with sales leadership to improve MQL SQL Deal closures and shorten enterprise sales cycles
- Select and operate the appropriate martech/GTM stack (CRM, automation, ABM tooling) suited to a Lean, Growth, or Scale-stage engagement
- Deliver structured,

📌 Go-To-Market (GTM) Consultant (Nagpur)
🏢 KCyber Experts
📍 Nagpur