Role & responsibilities
- Perform keyword research, competitor analysis, and SEO research to identify ranking opportunities.
- Handle On-Page SEO activities including title tags, meta descriptions, headings, URLs, internal linking, image optimization, and content optimization.
- Optimize WordPress pages for SEO, including page structure, content, headings, meta tags, URLs, images, and internal linking.
- Perform Off-Page SEO and backlink building to improve website authority and search engine rankings.
- Research and identify high-quality and relevant backlink opportunities.
- Build backlinks through guest posting, business listings, directory submissions, citations, link outreach, and other ethical link-building methods.
- Conduct competitor backlink research and identify current backlink opportunities.
- Monitor backlink profiles and identify low-quality or irrelevant backlinks.
- Handle Google Business Profile (GMB) and Local SEO activities, including profile optimization and local citations.
- Perform website SEO audits and identify on-page and basic technical SEO issues.




- Use tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Ubersuggest, and other SEO tools.
- Monitor keyword rankings, organic traffic, backlinks, and overall SEO performance.
- Prepare SEO reports and track campaign progress.
- Stay updated with Google algorithm updates, SEO trends, and best practices.
- Follow ethical white-hat SEO practices to achieve sustainable organic growth.

Preferred candidate profile
- 03 years of experience in SEO / Digital Marketing.
- Freshers are also welcome to apply if they have a strong interest in SEO and Digital Marketing.
- Good understanding of On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO.
- Knowledge of WordPress page optimization.
- Knowledge of backlink building, backlink research, and competitor backlink analysis.
- Understanding of keyword research and competitor analysis.
- Familiarity with Google Search Console, Google Bus

📌 Walk-in || Seo Executive (Mumbai)
🏢 Zoot Digital Marketing
📍 Mumbai