Job Summary

Therapy Business Executive
- To promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within the allocated territory.
- To execute Customer Engagement Excellence - focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implement off-clinic promotional activities assigned to specific target Customers and thereby improve Customer relationship.
- To adhere to local regulations, industry, and company policies and code of conduct.
Responsibilities
- Achieve sales, volume, growth, market share and listing targets for assigned brands.
- Plan, orchestrate and execute HCP engagements, aligned with MCCP by tailored Patient Focused Interactions using right content based on HCP needs priorities.
- Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experiences.
- Monitor and communicate competition activity to Managers (FLSM, Management)



to reflect market dynamics and potential counteracts.
- Organize / Set-up regular scientific updates (e.g. CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies.
- Self-develop on latest medical/clinical knowledge, brand strategy and tactics, competitive landscape and standard platforms in order to challenge the status quo.
- Collaborate with and provide feedback to Sales / Marketing on MCCP strategies and tactics and identify potential recent sources of business.
- Comply with local regulations, industry, and company policies and code of conduct.
- Distribution Management: Collection of SSRs; Collating Primary vs Secondary sales; Collection of Orders from distributors; Adhering to the sales Credit Policy; Ensuring Phased distribution of orders such that he completes 40% targets by 15th of every month.
Qualifications / Requirements
- Bachelor's Degree in any discipline (Any advanced qualification

📌 Therapy Business Executive (Mumbai)
🏢 Bayer Zydus Pharma
📍 Mumbai