About the Role:

We are looking for a strategic and consumer-first
NPD Innovation Associate
to shape the future innovation pipeline by identifying emerging consumer needs, market trends, and whitespace opportunities. The role will drive innovation strategy, product conceptualization, and commercialization by partnering closely with Brand, Packaging, Supply Chain, Regulatory, and external partners (Contract Manufacturers & R&D;) to deliver differentiated, consumer-led products.

Preferred Skills & Know-how:
- Understanding of cosmetic ingredients, actives & formulations
- Ability to understand formulation briefs and work with R&D;/formulator team of contract manufacturers
- Basic understanding of clinical/efficacy claims and supporting evidence
- Working knowledge of India, US & UK cosmetic regulatory requirements
- Understanding of product claims, ingredient restrictions, labelling and documentation
- Experience coordinating with R&D;, contract manufacturers, packaging and regulatory teams
- Ability to manage NPD timelines, samples, iterations and launches




- Beauty/personal-care category exposure

Key Responsibilities:
- Assist in defining and driving the NPD innovation roadmap aligned with brand vision, consumer insights, and business priorities.
- Assist to identify whitespace opportunities through consumer research, trend forecasting, competitive benchmarking, and global innovation scouting.
- Help in product ideation, concept creation, positioning, claims strategy, and innovation storytelling
- Translate insights into commercially viable product opportunities with strong consumer and brand relevance.
- Drive cross-functional execution from concept approval to market launch, ensuring timelines, quality, and launch readiness.
- Collaborate with Formulation, Packaging, Supply Chain, Regulatory, Finance, and external partners to deliver creative products at scale.
- Champion packaging innovation, new formats, sustainable solutions, and differentiated consumer experie

📌 NPD Innovation Associate (Mumbai)
🏢 Indē Wild
📍 Mumbai