19 Aug
|
Health Pioneers
|
Gurugram
19 Aug
Health Pioneers
Gurugram
Company: Branding Pioneers
Location: Gurgaon (On-site)
Experience: 3–6 Years
Department: Performance Marketing
Employment Type: Full-time
About Branding Pioneers
Branding Pioneers is a fast-growing digital marketing agency focused on delivering measurable growth for brands through performance-driven strategies. We work with multiple industries and scale businesses using data, creativity, and robust execution.
Role Overview
We are looking for a Performance Ads Team Lead to manage, scale, and optimize paid campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate will lead a team of performance marketers, own ROAS-driven strategies, and work closely with clients and internal teams to drive results.
Key Responsibilities
- Lead and manage performance marketing campaigns across Google Search, Display, YouTube, Shopping, Facebook & Instagram Ads.
- Own end-to-end campaign strategy: planning, execution, optimization, scaling, and reporting.
- Manage and mentor a team of performance marketers and interns.
- Analyze campaign data to improve ROAS, CPL, CAC,
CTR, and Conversion Rates.
- Develop funnel-based strategies for lead generation and e-commerce clients.
- Coordinate with creative, design, and content teams for ad copies, creatives, and landing pages.
- Handle client communication, performance reviews, and strategy calls.
- Track budgets, forecasts, and performance benchmarks.
- Stay updated with the latest trends, platform updates, and automation tools.
- Ensure accurate tracking using Google Analytics, GTM, Meta Pixel, Conversion APIs, etc.
Required Skills & Expertise
- Strong hands-on experience with Google Ads & Meta Ads (minimum 3 years).
- Proven experience managing high-budget campaigns and scaling accounts profitably.
- Deep understanding of performance metrics, audience targeting, bidding strategies, and funnels.
- Experience with lead generation and e-commerce campaigns.
- Strong analytical and decision-making skills.
- Ability
📌 Performance Ads Team Lead (Gurugram)
🏢 Health Pioneers
📍 Gurugram