(Role & responsibilities

Looking for a young, dynamic, self-driven candidates for the position of "Sales & Marketing Executive / Manager"

Candidate should manage localized campaigns, analyze consumer behavior, oversee in-store promotions, and coordinate with sales teams to maximize product visibility and drive revenue growth in competitive retail market.

Key Responsibilities:

Campaign Execution: Plan, execute, and monitor localized marketing campaigns across digital, print, and in-store channels to promote products.

Sales Collaboration: Partner with the regional sales team and distributors to align marketing strategies with business objectives and facilitate current product rollouts.

Market & Competitor Analysis: Conduct market research to track consumer trends, evaluate competitor positioning, and identify new growth opportunities.

Trade & BTL Marketing: Manage Below-The-Line (BTL) activities, including product sampling, point-of-sale (POS) displays, and promotional events to capture consumer attention on the shelf.

Performance Tracking: Analyze campaign data,



track Return on Ad Spend (ROAS), and report on key performance indicators (KPIs) to optimize future marketing spend.

Agency Coordination: Liaise with external agencies (creative, PR, digital) for the creation of advertising collateral and promotional materials.

Key Qualifications:

Education: Bachelors degree / Post Graduate's in Sales & Marketing, (B2B or B2C in Client coordination)

Experience: 2 to 7 years of proven marketing experience, specifically within the Industrial, Engineering, Manufacturing or FMCG or consumer goods sector.

Analytical Skills: Strong proficiency in using market data and digital analytics tools to interpret consumer behavior.

Communication: Exceptional verbal and written communication skills to craft engaging brand narratives.

Key Competencies:

Consumer-Centric Mindset: Deep understanding of buyer personas and retail dynamics.

Cross-Functional Collaboration: Ability to ac

📌 Sales And Marketing Manager (Bengaluru)
🏢 Coequal Infotech
📍 Bengaluru