Social Media Marketing Manager

Location:
Pune, Maharashtra — On-site

Employment Type:
Full time

Salary:
₹2.0–₹2.5 LPA

Joining:
Immediate joiners strongly preferred

Govindani Infotech is looking for a
Social Media Marketing Manager who thinks beyond routine posting
.

We are not looking for someone who simply fills a content calendar. We want someone who researches trends, understands audiences, experiments with hooks and formats, uses AI intelligently, studies analytics, and creates content with a clear objective:
reach, engagement, leads, brand growth, and viral potential.

Key Responsibilities
- Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Research trends, competitors, viral formats, hooks, topics and audience behaviour before creating content.
- Plan Reels, posts, carousels, short-form videos and campaign concepts with strong organic growth potential.
- Write compelling hooks, captions, scripts, CTAs and content ideas.
- Track performance including reach, engagement, watch time, retention,



shares, saves, followers and conversions.
- Analyse why content performed or failed and continuously improve future content.
- Identify opportunities to turn trends into relevant brand content.
- Use
AI tools and automation
to improve speed, creativity and productivity.
- Build workflows that reduce repetitive manual work.
- Collaborate with designers, video editors and other team members to execute content quickly.
- Focus on measurable results rather than posting only for the sake of maintaining frequency.

AI & Automation Skills

Hands-on experience with AI tools is important for this role, particularly:
- ChatGPT
- Claude
- Higgsfield
- Other AI content, image, video and research tools
- Social media scheduling and automation tools

We strongly value candidates who naturally ask:

“Can this repetitive task be automated?”

rather than repeatedly doing the same task manually.

What We're Looking

📌 Social Media Marketing Manager (Pune Division)
🏢 Govindani Infotech
📍 Pune Division