Trade Marketing Officer -MEAL Responsibilities &

- Key Deliverables 1.

Marketing at the Point of Sales: Own and oversee all marketing activities at the dealership to promote Mahindra eSUVs. Ensure the dealership space reflects the brand’s identity through effective merchandising and promotional materials.

- Training &
- Enablement: Built capability for dealership sales staff on promotional campaigns, and customer engagement strategies. Provide the dealership sales team with promo-specific tools and materials for seamless execution. 3.

Budget Management: Manage Advertising &

- Promotion (A&P;) and Below the Line (BTL) marketing budgets to ensure cost-effective execution of campaigns. Track and report on budget utilization to ensure alignment with financial goals. 4.

Event

Planning &

- Execution: Plan and execute dealership-level events, workshops, and promotional activities to generate excitement around eSUVs. Collaborate with external vendors and internal teams for smooth execution of marketing events. 5.

Customized Offerings:



Develop and implement tailored marketing solutions and offers that cater to the dealership’s unique customer and regional demographics. 6.

Growth Initiatives: Proactively identify and implement growth opportunities, exploring both traditional and non-traditional marketing approaches. Regularly monitor market trends and customer feedback to refine strategies.

Experience 0-2 Industry Preferred Automobile Qualifications Bachelor’s degree in Marketing, Business Administration, or a related field.

General Requirements

Strong interpersonal and communication skills to collaborate with internal and external stakeholders. Analytical mindset with the ability to interpret data and derive actionable insights. Creative problem-solving skills to develop cutting-edge marketing campaigns. High adaptability to work in a dynamic and fast-paced environment.

Experience Level Mid Level

📌 Trade Marketing Officer (Chennai)
🏢 Mahindra and Mahindra
📍 Chennai