Marketing Strategy & Execution
- Develop and implement BTL marketing campaigns to promote UPSC coaching programs.
- Work on BTL marketing initiatives to increase brand reach.
- Identify new marketing opportunities and strategies to generate student inquiries.
- Collaborate with designers and content creators for compelling marketing materials.
- Build and maintain relationships with schools, colleges, coaching centers, and other institutions.
- Develop collaborations and MoU to expand business opportunities.

Lead Generation & Student Engagement
- Plan and execute lead generation campaigns across multiple channels.
- Track and analyze campaign performance to optimize results.
- Engage with students through canopies.

Event Planning & Execution
- Organize seminars, webinars, workshops, and promotional events.
- Collaborate with educational institutions and partners for outreach programs.




- Ensure maximum participation and lead conversion from events.
- Maintain a strong brand presence through strategic PR.

Market Research & Competitor Analysis
- Monitor industry trends and competitor activities to refine marketing strategies.
- Provide insights to management on recent opportunities for business growth.

Required Skills & Qualifications:
- Proven experience in marketing, preferably in the education/edtech sector.
- Creativity and ability to develop engaging campaigns for student outreach.
- Excellent communication and interpersonal skills.
- Ability to plan and execute events for brand promotion.
- Bachelors/master's degree in marketing, Business, or a related field.

📌 Marketing Executive For RICE Durgapur
🏢 Roys Institute Competitive Examination
📍 Durgapur