Role & responsibilities

Job Purpose

The role would handle Online Performance Marketing for a leading and iconic Indian tractor brand, and will be responsible for creating, executing and managing all paid marketing campaigns. It will also be responsible for analyzing data to pull out insights for informed decisions making and better ROI, across all digital marketing and acquisition channels, to help boost sales growth and strengthen the brand.

Principal Accountabilities

1. Develop, oversee and the overall performance marketing strategy with the help on agencies

2. Competitor monitoring, analysis and insights

3. Interface with the business team to understand business goals, product positioning, seasonality and marketwise product focus

4. Create and manage ads on Google platforms, Meta network, and third-party sites (SEM & SMM)

5. Manage the website and ensure top organic search ranking, working on keyword research, on-page optimisation, handling landing pages, and monitoring (SEO)

6. Managing brands WhatsApp Business account and running WhatsApp marketing campaigns

7.



Hyperlocal marketing and managing dealer landing pages

8. Performance tracking and monitoring analytics to measure organic traffic, conversions and campaign performance

9. Regularly review and optimise all advertising campaigns for positive ROAS, lead management and analysis

10. Manage paid listings on third-party websites and media partners

11. Develop strategies and oversee lead nurturing and marketing automation; set up, manage, and optimise direct marketing campaigns, email marketing (EDM), newsletters, drip campaigns, loyalty campaigns, etc.

12. Regularly review multi-channel analytics reports (search, social, ad, email, website, blog) and recommend optimization action plans

13. Conduct regular conversion rate optimisation audits, monitor CPL / CPA, and execute A/B tests, user testing, and feedback to improve conversion rates across the brand’s digital channels and assets

14. Manage

📌 Digital Marketing Executive (Chennai)
🏢 Vilwaa Tech Enablers
📍 Chennai