Role & responsibilities

Role Overview

The Growth Lead owns the 'what should we say, to whom, on which platform, in what sequence' for Heald's US-market acquisition. You inherit a funnel that has been built by a Senior Growth Operator, and you scale and iterate it. You set quarterly angles and the testing roadmap.

You manage two reports: the Performance Marketing Specialist (Meta + Google hands) and the CRM & Lifecycle Specialist (HubSpot + nurture). You collaborate with the Visual Designer on creative direction. You partner directly with the founder and care team on offer evolution and conversion improvement.

This is the senior in-house growth seat at Heald. It is not a director-level or VP-level title and does not require a large team to manage today but the person hired here should be capable of growing into that scope as Heald scales.

Strategy Angles Briefs Execution (via team) Weekly Read Iterate

Must Have Requirements:

5-8 years of D2C / consumer-internet growth marketing, with at least 2 years owning US-market campaigns end-to-end.





Has personally driven CAC improvement on a US D2C funnel. Can show before/after numbers from named past employers.

Health, wellness, telehealth, or chronic-care experience strongly preferred. If not health, then subscription / high-consideration D2C with consideration cycles measured in weeks.

Direct-response copywriting fundamentals. Familiar with Eugene Schwartz, Joe Sugarman, or equivalent — treats this as table stakes.

Comfortable with HubSpot, GA4, PostHog, QUO (or comparable SMS platform), Meta Ads Manager, Google Ads. Will not run ads daily but should be able to debug, audit, and challenge what the Performance Specialist is doing.

Solid written English with US idiom. Will be writing for or QA'ing for US consumers.

Has managed at least 2-3 reports before. People management is part of the role, not optional.

Awareness of Meta's 2025-2026 healthcare ad tier system and US healthcare ad compliance (LegitScript / NAB

📌 Growth Lead (Pune)
🏢 Continuity 1
📍 Pune