Job Description

Role purpose
- Execute business plans to meet or exceed our financial objectives
- Develop cooperative partnerships platforms with our growers/channel
- Develop productive working relationships with key customer contacts in a positive way.
- Leverage customer insights and partnering with customers to input into the development of a joint business plan.

Accountabilities

Business accountabilities

Field Marketing Manager will be responsible for
- Lead deployment of Divisional Crop Campaign strategy in assigned BM area.
- Drive the Campaign Management Process (Planning, Execution Review) in a robust manner to achieve quick establishment achievement of peak sales of NPIs in 3 years while registering a growth in core brands as well in assigned BM area.
- Drive NPI pre-launch activities to build a confidence with growers channel partners thru pre-launch demos showcasing in assigned BM area




- Deploy touchpoint strategy for his respective division in discussion with DMM/HO Marketing to achieve best ROI of AP and MDO budgets quick awareness to conversion journey for NPIs Core Brands.
- Support strong business contribution and profitable growth through judicious use of people and financial resources available. (TMs/MDOs)
- Monitor market intelligence, share customer insights with DMM to be part of Campaign plan.
- Ensure judicious use of campaign tools available with sales team to fulfill their job delivery in the marketplace through high visibility campaign.
- Drive execution excellence with BMs TMs in grower facing channel facing activities/other excellence initiatives/ capability linked initiatives.
- Ensure creation of robust MLP by TMs support execution of Campaign in identified high potential villages to capture bigger value with strong linkage with retailers plans SoW.
- Drive Retailer Reach SoW thru NPI Core Brands value proposition thru Retailer Loyalty Program Sumridhi in assigned BM area. Qualifications

Knowledge, experience capabilities

Crit

📌 Field Marketing Manager (Yavatmal)
🏢 MICRONET SOLUTIONS
📍 Yavatmal