Company: Woop Design Studio

Location: Remote (India)

Full-Time Experience: 0–1 Year (Freshers with a strong portfolio are welcome)

About Woop Design Studio

Woop Design Studio is a Mumbai-based creative agency specializing in branding, graphic design, commercial photography, website design and social media marketing. We work with premium brands across food, fashion, interiors, lifestyle, and manufacturing, creating strategy-first visual content that drives business growth.

Position Overview

As a Social Media Strategist & Manager, your primary responsibility is thinking before designing. You will research brands, understand customer psychology, develop monthly content strategies, create detailed content calendars, write engaging captions and content copy for social media posts and coordinate with designers, photographers and video editors to ensure every piece of content aligns with the client's business goals.

This is not a graphic design or video editing role. It is a planning, strategy, copywriting and project coordination position.

What You'll Do

Responsibilities:

- Develop monthly social media strategies and content calendars.
- Research competitors, trends, and target audiences.
- Create content pillars, campaign ideas, and reel concepts.
- Write creative briefs, captions, and post directions.
- Coordinate with the design, photography, and video teams.
- Plan festival and seasonal marketing campaigns.
- Track content performance and recommend improvements.
- Use AI tools like ChatGPT, Gemini, Claude, and Adobe Firefly for research and ideation.

Deliverables:

- Monthly strategy document
- Content pillar framework
- Campaign planning sheet
- Competitor analysis report

Requirements





- 0–1 year experience in Social Media or Digital Marketing.
- Strong understanding of Instagram, Facebook, LinkedIn & YouTube.
- Excellent research and copywriting skills.
- Comfortable with Google Sheets, Docs, and Canva.
- Creative thinker with strong organizational and communication skills.

Content Calendar Planning

Create structured calendars that the creative team will execute.

You will plan:

- Static posts
- Carousel posts
- Reels
- Stories
- LinkedIn posts
- Festival & seasonal campaigns

Each calendar should include:

- Post date
- Platform
- Content objective
- Hook/Headline
- Caption brief
- CTA
- Hashtags/Keywords
- Creative reference

Creative Briefing & Team Coordination

You will act as the bridge between clients and the creative team.

Coordinate with Graphic Designer

- Design references
- Layout direction
- Brand colors & typography
- Carousel flow
- Thumbnail concepts

Coordinate with Photographer

- Shot list
- Product priorities
- Mood board
- Lighting references
- Required angles

Coordinate with Video Editor

- Reel script
- Hook
- Camera references
- Text overlay
- Music direction
- CTA ending

Your brief should be transparent enough that the creative team can execute without confusion.

Performance & Optimization

Every month you will review performance and improve the strategy.

Track:

- Reach
- Engagement




- Saves
- Shares
- Watch time
- Profile visits
- Best-performing content

Prepare a simple monthly report with actionable recommendations.

Tools You Should Know

- AI: ChatGPT, Gemini, Claude, Adobe Firefly
- Planning: Google Sheets, Google Docs, Notion
- Design Review: Canva, Adobe Express
- Social Media: Instagram, Facebook, LinkedIn, YouTube
- Project Management: Trello / ClickUp (preferred)

What Success Looks Like A successful strategist at Woop Design Studio should be able to:

- Turn a business into a clear social media strategy.
- Generate original content ideas without copying competitors.
- Deliver calendars on time with minimal revisions.
- Communicate effectively with creative teams.
- Think like a brand consultant rather than just a social media executive.

Employment Guidelines

Reporting To: Creative Director / Founder

Probation: 3 Months

Work Culture:

- Remote-first with daily communication.
- Deadline-driven and highly organized.
- AI is encouraged for research, but originality and strategic thinking are essential.
- Every idea should solve a business problem, not just fill a posting schedule.
- We're looking for someone who is curious, strategic, and passionate about building brands through meaningful content. If you enjoy research, storytelling, and planning content that delivers real business results, we'd love to have you on our team.

Join Woop Design Studio - Apply Now

Send your CV & Portfolio

We look forward to creating impactful brands together.

Warm regards,

Woop Design Studio

Pay: ₹8,000.00 - ₹10,000.00 per month

Benefits

- Work from home

Work Location: Remote

📌 Social Media Strategist & Manager (0–1 Year) (India)
🏢 Woop Design Studio
📍 India