– Social Media & Performance Marketing ExpertCompany: Soft Hear Pvt. Ltd.

Location: Gurgaon – Onsite

Department: Marketing

Employment Type: Full-Time

Experience: 4–7 Years

About Soft HearSoft Hear is a growing healthcare organization focused on Speech, Hearing & Vertigo care, with a network of clinics across India. We are looking for a highly skilled Social Media & Performance Marketing Expert who can drive our digital presence, generate quality leads, and deliver measurable business growth through data-driven marketing.

Key ResponsibilitiesSocial Media Management

- Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Plan and manage monthly content calendars aligned with brand and business objectives.
- Create and manage engaging content, campaigns, reels, stories and other social formats.
- Monitor social media trends, competitor activities and healthcare/consumer trends.
- Build and grow Soft Hear's online community and brand presence.
- Track social media performance and provide regular insights and reports.

Performance Marketing

- Plan, execute and optimize paid campaigns across Meta Ads, Google Ads and YouTube Ads.
- Drive qualified leads, appointments and clinic-level conversions.
- Manage campaign budgets, bidding, audience targeting and optimization.
- Conduct A/B testing for creatives, copies, landing pages and audiences.
- Monitor key metrics including CPL, CPA, CTR, CPC, ROAS, conversion rate and lead quality.
- Work closely with the sales/clinic teams to improve lead conversion and campaign ROI.
- Develop location-wise campaigns for Soft Hear clinics across India.

Analytics & Growth

- Analyze campaign and website data using Google Analytics, Google Tag Manager, Meta Ads Manager and Looker Studio.
- Identify growth opportunities and improve marketing funnel performance.
- Prepare weekly/monthly performance reports with actionable recommendations.
- Maintain proper tracking, pixels,



events, UTM parameters and conversion setup.
- Continuously experiment with new digital channels, formats and acquisition strategies.

Content & Brand Collaboration

- Work closely with the creative, graphic design and content teams to develop high-performing creatives.
- Provide creative briefs based on campaign objectives and audience insights.
- Ensure all communication follows Soft Hear's healthcare brand guidelines.
- Collaborate with doctors, audiologists and internal teams to develop relevant healthcare content.

Required Skills & Expertise
- 4–7 years of hands-on experience in Social Media & Performance Marketing.
- Strong expertise in Meta Ads and Google Ads.
- Proven experience in lead generation and performance-driven campaigns.
- Solid understanding of social media algorithms, content strategy and audience growth.
- Experience with Google Analytics 4, Google Tag Manager, Meta Pixel/Conversions API and reporting tools.
- Strong analytical and data interpretation skills.
- Excellent understanding of digital marketing funnels and conversion optimization.
- Experience in healthcare, clinics, hospitals, wellness or other service-based businesses will be an advantage.
- Strong communication, creativity and problem-solving skills.
- Ability to independently manage campaigns and take ownership of digital growth.

Key Performance Indicators (KPIs)
- Quality lead generation and cost per qualified lead.
- Appointment and conversion growth.
- Campaign ROI/ROAS.
- Social media reach, engagement and follower growth.
- Website traffic and conversion rate.
- Improvement in digital acquisition cost.
- Clinic-wise digital lead and revenue contribution.

Ideal CandidateWe are looking for someone who is hands-on, highly analytical, creative and result-oriented—not just a social media manager, but a digital growth professional who can take ownership of strategy → execution → optimization → measurable business results.

Work Location: Gurgaon

Work Mode: Onsite

- Experience: 4–7 Years

📌 Social Media Marketing Manager (Gurugram)
🏢 Soft Hear Private
📍 Gurugram