Job SummaryWe are looking for a creative and result-oriented Social Media Executive to manage our social media platforms, create engaging content, promote our FMCG/bakery products, and strengthen the company’s digital brand presence.

Key Responsibilities / KRAManage company social media platforms including Instagram, Facebook, YouTube and LinkedIn . Create engaging posts, reels, stories, videos and product content . Prepare and execute weekly/monthly Social Media Content Calendar .

Promote company products, new launches, offers, festivals and campaigns. Create attractive Reels and short-form videos related to products, production, packaging and brand activities. Monitor and respond to customer comments, messages, reviews and queries .

Coordinate with Marketing, Sales, Production, NPD and Design teams for content creation. Coordinate with influencers and external agencies for social media campaigns. Monitor competitors and identify new social media trends and content opportunities.

Track and analyse reach, impressions, followers, engagement, views and campaign performance . Prepare monthly social media performance reports/MIS . Support digital marketing and promotional campaigns to increase brand awareness, engagement and customer reach .





Ensure all content follows the company's brand guidelines and communication standards .

Key Performance

IndicatorsConsistent and timely social media posting. Growth in followers and organic reach. Improvement in engagement rate. Growth in Reel/video views and shares. Successful execution of product and festival campaigns. Timely response to customer queries. Quality and creativity of content. Monthly reporting and competitor analysis. Contribution towards overall brand visibility and product promotion .

Required

SkillsStrong knowledge of Instagram, Facebook, YouTube and LinkedIn . Good knowledge of Canva, CapCut or similar tools . Good photography/video and basic editing skills. Excellent content writing and communication skills.

Creative approach with knowledge of current social media trends. Basic understanding of social media analytics and digital marketing . Valuable coordination, planning and time-management skills. Qualification & ExperienceGraduate in Marketing, Mass Communication, Digital Marketing, Media or related field . 1–3 years of relevant experience in Social Media/Digital Marketing.

Experience in FMCG, Food, Bakery or Retail industry will be an added advantage.

📌 Social Media Manager (Bhiwandi)
🏢 Sweet County Delights Private
📍 Bhiwandi