Job SummaryWe are looking for a creative and performance-driven Social Media Expert with solid experience in Organic Social Media Management and Meta Ads . The ideal candidate should have hands-on experience managing Instagram and Facebook accounts, developing content strategies, handling influencers/UGC, running Meta advertising campaigns, and analyzing campaign performance.

Key Responsibilities 1.

Organic Social Media Management

Manage day-to-day Instagram and Facebook accounts. Develop monthly social media strategies and content calendars. Plan and manage Reels, carousels, static posts, stories, and other social media content.

Develop strategies to increase reach, engagement, profile visits, followers, and brand awareness. Monitor social media trends and identify relevant content opportunities. Manage comments, DMs, and overall community engagement.

Analyze content performance and identify high-performing formats, topics, hooks, and creatives. 2.

Meta Ads Management

Plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram. Manage campaign structure, budgets, audiences, ad sets, and creatives. Set up and monitor Meta Pixel and Conversion API . Conduct audience research and create Custom and Lookalike Audiences.

Test different creatives, ad copies, audiences, and campaign structures. Monitor key performance metrics such as CTR, CPC, CPA, ROAS, CPM, and conversions . Optimize campaigns based on performance data to improve ROI and conversions.

Maintain proper UTM tracking and campaign reporting.

- Content, UGC &
- Influencer Marketing Develop content strategies covering educational, promotional, entertaining, UGC, and brand-focused content. Coordinate with graphic designers, video editors,



influencers, and content creators. Identify and coordinate with relevant influencers for brand campaigns. Manage UGC campaigns and evaluate content performance. Ensure paid and organic content are aligned with overall marketing objectives.
- Analytics &
- Reporting Track and analyze social media and advertising performance. Prepare regular performance reports and provide actionable insights. Identify gaps and opportunities based on campaign and content data. Recommend improvements in content, targeting, messaging, creatives, and campaign structure.

Required

SkillsOrganic Social Media Management Meta Ads / Facebook Ads / Instagram Ads Content Strategy &

- Planning Social Media Calendar Management Reels &
- Short-Form Video Strategy UGC &
- Influencer Marketing Meta Pixel &
- Conversion API Audience Research &
- Targeting UTM Tracking Performance Marketing &
- Analytics Campaign Optimization Strong understanding of Instagram and Facebook algorithms Good communication and coordination skills Preferred Qualifications2–5 years of hands-on experience in Social Media and Meta Ads.

Experience working with E-commerce / D2C brands will be preferred. Candidates should have practical experience managing live Meta campaigns. Strong analytical and creative thinking. Ability to work independently and meet deadlines. Knowledge of Canva, CapCut, or other basic content creation tools will be an advantage.

Key Performance

Indicators (KPIs)Social media reach and engagement Follower and audience growth Website traffic generated through social media Lead/conversion generation CTR, CPC, CPA and ROAS Meta Ads campaign performance Content and creative performance Influencer/UGC campaign performance

📌 Social Media Expert (New Delhi)
🏢 Panav Bio-Tech Private
📍 New Delhi