Job Title: Senior SEO & Search Experience Specialist (SEO, AEO, GEO, ASO)

Role Overview

We are looking for a high-impact, execution-oriented Search Experience Specialist to own our end-to-end organic visibility. In this role, you won't just be auditing and building strategies—you will be the primary driver of execution.

You will expand our reach across traditional search engines (SEO), AI Answer Engines (AEO), Generative Engine Interfaces (GEO), and App Stores (ASO). The ideal candidate is deeply technical yet content-savvy, possessing a strong bias for action. You will directly implement tags, optimize pages, manage content pipelines, and deploy on-page changes to rapidly scale our organic footprint.

Key Responsibilities

- End-to-End Ownership: Define and execute the roadmap for traditional SEO, AI Search (GEO/AEO), and App Store Optimization (ASO) from initial research to deployment and reporting.
- Hands-on Implementation: Directly write, edit, and implement HTML tags (titles, metas, headers, canonicals, schema markup) and manage CMS page layouts to optimize for search performance.
- AEO & GEO Optimization: Structuring site data, creating highly authoritative content, and implementing advanced schema to ensure our brand is the definitive answer in AI engines (like ChatGPT, Perplexity, and Google Gemini).
- ASO Management: Own our app store listings (Google Play & Apple App Store). Execute keyword optimization, A/B test creatives, and optimize descriptions to drive organic app downloads.
- Content Execution: Partner with creators or independently produce high-quality, search-intent-driven content. You will own the publishing process,



ensuring every page is perfectly optimized for both users and bots before going live.
- Technical & On-Page Auditing: Continuously monitor site health, Core Web Vitals, crawl budgets, and indexing issues, fixing front-end errors yourself whenever possible.

Required Skills & Qualifications

- Experience: 4 years of hands-on experience in dedicated SEO roles, with at least 1–2 years actively optimizing for AI search engines (GEO/AEO) and App Stores (ASO).
- Bias for Action: A proven track record of doing, not just consulting. You prefer jumping into the CMS or HTML code to fix an issue rather than just putting it on a developer's backlog.
- Technical Proficiency: Strong working knowledge of HTML/CSS, structured data/JSON-LD, and contemporary CMS platforms (e.g., Webflow, WordPress, Shopify, or headless setups).
- AI-Era Search Knowledge: Deep understanding of Large Language Models (LLMs), Retrieval-Augmented Generation (RAG), and how modern search engines synthesize information.
- Tooling Expertise: Mastery of standard SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console) and ASO platforms (AppTweak, Sensor Tower, or MobileAction).

What Success Looks Like in 90 Days

- Month 1: Complete a comprehensive audit of our current SEO, GEO, and ASO footprints, identifying low-hanging fruit and immediate technical quick-fixes.
- Month 2: Clean up on-page tags, implement robust schema markup across high-value pages, and establish a repeatable content optimization workflow.
- Month 3: Launch your first major GEO/AEO optimization sprint and show measurable uplift in organic search visibility, app store impressions, and AI engine citations.

📌 Senior SEO Specialist (Mumbai)
🏢 ZILO
📍 Mumbai