Reporting: Marketing Head Kotak CIIB & Private Banking

Key Responsibilities:

- Strategy Development & Execution

- Strategy development and execution for the launch of new proposition for ONE SME and Self employed segment.

- Events & Programmes

- Ideate, plan and execute events and programmes for new client acquisition and engagement with existing clients.
- Ideation and end-to-end execution of events at a national or regional level.
- Develop innovative ideas of engaging with TG at these events.
- Bank events like Maroon 5, Guns n Roses etc.

- 360 Launch

- Ideate, plan and execute new product launches across all platforms ATL, BTL.

- Communication Campaigns a. Work with cross functional teams to drive marketing campaigns to meet business objectives (both internal and external).

- Content creation video content/podcast/static etc to drive product campaigns.

- Awards, Media & PR

- Build visibility of leaders through media and PR Ensure consistent media coverage for key stakeholders identified.
- Liaise with PR team to drive launch and coverage for specific launches, events etc.
- Liaise with group marketing team and coordinate w.r.t award entries submission,



report submissions etc and amplification of awards won internal and external, social.

- Lead the Digital & Social Initiatives

- Lead all digital projects w.r.t creation of new portals, app development, website, NB, MB, WA banking etc.

i. Launch and ongoing maintenance/sustenance campaigns. ii. Drive SEO, SEM, performance marketing campaigns.

b. Manage & update content regularly across all platforms.

- Budgeting & Vendor Management

- Timely budgeting process, expense tracking and vendor payments.

Skills Required:

- Creative bent of mind/able to ideate innovatively.
- End to end campaign & event execution skills.
- Sound marketing fundamentals.
- Strong interpersonal skills.
- Fluency and command over English.
- Basic IT skills.
- Ability to multi-task, robust sense of urgency of timelines (agility), demonstrable desire to work hard and accept new challenges, strong work ethic, effective people skills and the ability to work in a diverse team.
- Understanding of financial markets is at best an advantage. It is by no means a requirement. Greater value is placed on willingness to learn, creativity, people skills and a strong work ethic.

📌 Senior Marketing Manager (Mumbai)
🏢 Kotak Mahindra Bank
📍 Mumbai