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Job Title-

Senior Manager-Regional RGM/GTM

About us:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.

It’s a agile, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the role:

- Lead professionals are individual contributors
- Requires in-depth conceptual and practical knowledge in own discipline and basic knowledge of related disciplines
- Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate the company in the market
- Acts as a resource for other team members; may lead projects with limited risks and resource requirements
- Solves complex problems by taking a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information
- Impacts achievement of activities within own team and other related teams; works within broad guidelines and policies
- Confidently explains complex, difficult and/or sensitive information; works to build consensus Net Revenue Management

Roles and Responsibilities:

- Own GTM strategy end-to-end for the assigned markets




- Coordinate with Cluster teams and prepare the BTL plans for the month in line with NRM principles.
- Ensure all spend and budgeting plans in line with BTL policy
- Ensure Provisioning and Settlement as per policy/guidelines
- Prepare robust BTL M&E;/Spend analytics: Improve spend efficiency through action oriented insights
- Training on NRM to field team as and when required Ongoing project
- Partner with HO on the IT solution for end to end BTL Management process

Ideal profile:

- 7-8 years of work experience.
- MBA in Finance or Analytics
- Experience in Sales and Marketing Function would be an added advantage.
- Premium B School will be an advantage.
- Experience in preferably FMCG/Alcobev preferred

Diversity statement: Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :

RegularPrimary Location:

RPC BangaloreAdditional Locations :

Job Posting Start Date :

2026-08-11

📌 Senior Manager-Regional RGM/GTM (Bengaluru)
🏢 Diageo
📍 Bengaluru